Wireless Provider to use AT&T Name

No shocker here:

Cingular wireless may have the fewest dropped calls, but the popular brand name is being dropped in favor of the global AT&T Inc. nameplate, effective Jan. 15.

In a move that comes about following the completion of the AT&T/BellSouth merger, the 6-year-old Cingular brand will now be known as AT&T Wireless.

"AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do,"

Edward Whitacre Jr., chairman and chief executive officer of AT&T, said in a statement.

The new branding campaign will be called "Raising It Higher."

Cingular's 58.7 million customers won't have to change telephone numbers or get new equipment during the transition.

source: Detroit Free Press (Freep.com), BY ALEJANDRO BODIPO-MEMBA